Jewellery and lifestyle brand, Gitanjali Lifestyle has forayed into exclusive retail by opening its first retail store MAYA at Karol Bagh in New  Delhi, which offers a unique experience of varied styles and houses brands and products for men, women and children with its huge area of 20,000 square feet. The product categories include apparel, jewellery, lifestyle products, accessories, cosmetics and perfumes.  Gitanjali has selected GINESYS Retail as Retail Enterprise Software to manage the new concept.

Commenting on the occasion of the launch, Mr. Devasish Dutta, CEO, Gitanjali Lifestyle said, “Gitanjali, being a successful jewellery retailer with national and international brands, was looking forward to extending its retail and marketing expertise to complement its product categories. With MAYA, we want to provide the consumers with a wide range of products and a whole new shopping experience by bringing together a mélange of domestic & international brands all under one roof. With the launch of MAYA, our aim is to be amongst the leading players in the Indian retail space”.

The next Maya store is set to open in Rajouri in Delhi. Gitanjali Lifestyle is looking at creating 60 stores in the span of the next 5 years in cities spread across cities like Indore, Raipur, Guwahati etc

Gitanjali Lifestyle Ltd, incorporated in 2007 is the luxury & retail arm of The Gitanjali Group, with a turnover of US $ 1 billion with an experience of 40 yrs in the branded jewelry segment. This new venture aspires to tap the unexplored luxury & premium retail segment of the society. The group has forayed into “Retail of Luxury & Lifestyle Products” with an intention of opening stores in premium market places.